Which UTM fields are required?

Source, medium, and campaign are the core fields for most analytics workflows. Term and content are optional.

Are existing URL parameters removed?

No. Existing query parameters are preserved unless they use the same UTM key being updated.

Does the tool shorten URLs?

No. It creates the full campaign URL and does not send it to a shortening service.

Is campaign data stored?

No. The URL is assembled locally in the browser and is not saved by the tool.

Free Content & Copy Tools

UTM Campaign URL Builder

Build a validated campaign URL with consistent UTM source, medium, campaign, term, and content parameters.

What this tool does

Create consistent campaign URLs without manual query-string errors.

The UTM Builder adds source, medium, campaign, term, and content parameters to a valid landing-page URL while preserving any existing query parameters.

The result updates as you type and can be copied or opened in a new tab for a final destination check.

Use the tool

Build a campaign tracking URL

Add the required campaign fields, include optional detail when useful, and copy the complete URL.

Campaign details

Landing page URL

Campaign source

Campaign medium

Campaign name

Campaign term (optional)

Campaign content (optional)

Campaign URL

Ready to use

https://example.com/landing-page?utm_source=linkedin&utm_medium=social&utm_campaign=spring_launch

Test URL in a new tab

Existing query parameters are preserved. Empty optional UTM fields are omitted.

How to use it

Three quick steps

1Enter the final landing-page URL including https://.
2Add a campaign source, medium, and name; use term and content only when they add useful detail.
3Copy the generated URL and test the destination before publishing.

Worked example