Is information uploaded or stored?

No. Inputs and selected files stay in the current browser tab unless the tool explicitly opens an external reference link.

What should I verify before production?

Scores support discussion; they cannot replace audience evidence or creative judgment.

No. The tool makes one decision or calculation easier to inspect; the responsible team still needs to review the complete work in context.

Free Brand & Creative Tools

Compare two or three creative directions against shared strategic criteria.

What this tool does

Compare two or three creative directions against shared strategic criteria.

Named directions receive side-by-side notes and ratings for fit, distinctiveness, flexibility, and feasibility.

Use the tool

Describe each direction and score it against the same criteria.

40/50

Strategic fit8/10

Audience relevance8/10

Distinctiveness7/10

Flexibility9/10

Feasibility8/10

36/50

Strategic fit7/10

Audience relevance7/10

Distinctiveness9/10

Flexibility7/10

Feasibility6/10

38/50

Strategic fit8/10

Audience relevance6/10

Distinctiveness7/10

Flexibility8/10

Feasibility9/10

Add written evidence and risks before selecting a direction; totals only structure the discussion.

How to use it

1Describe each direction and score it against the same criteria.
2Copy a transparent comparison rather than relying on preference alone.
3Verify the result in its real production context. Scores support discussion; they cannot replace audience evidence or creative judgment.

Worked example