Free Agency Business Tools
Campaign Budget Splitter
Allocate a campaign budget across strategy, creative, production, media, technology, contingency, and measurement.
What this tool does
Editable percentages and fixed costs expose whether the plan balances to the approved total.
Allocate a campaign budget across strategy, creative, production, media, technology, contingency, and measurement.
Editable percentages and fixed costs expose whether the plan balances to the approved total.
Use the tool
Split a campaign budget
Enter the total budget and allocation percentages.
Budget and allocation percentages
Live result
100%
Budget fully allocated
- Strategy
- $10,000
- Creative
- $20,000
- Production
- $25,000
- Media
- $30,000
- Technology
- $5,000
- Measurement
- $5,000
- Contingency
- $5,000
$100,000
How to use it
Three quick steps
- 1Enter the total budget and allocation percentages.
- 2Review category amounts, contingency, and any over-allocation.
- 3Verify the result in its real production context. Real allocation depends on objectives, market, channel economics, fees, taxes, and procurement rules.
Worked example
Example: Campaign Budget Splitter
Allocate a $100,000 launch budget across seven working categories.
FAQ
Questions about the campaign budget splitter
Practical details about using the tool and understanding its result.
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