Free Color Tools
Brand Color Usage Calculator
Allocate primary, secondary, accent, and neutral color percentages across a visual system.
What this tool does
The calculator exposes whether planned color allocations add to 100% and visualizes their relative dominance.
Allocate primary, secondary, accent, and neutral color percentages across a visual system.
The calculator exposes whether planned color allocations add to 100% and visualizes their relative dominance.
Use the tool
Balance brand color roles
Enter the intended percentage for each color role.
Color-role allocation
Live result
100%
Balanced allocation
- Primary
- 30%
- Secondary
- 10%
- Accent
- 5%
- Neutral
- 55%
The planned roles add to 100%.
How to use it
Three quick steps
- 1Enter the intended percentage for each color role.
- 2Review the total and rebalance the distribution.
- 3Verify the result in its real production context. A percentage plan is guidance; actual composition, contrast, and context still require judgment.
Worked example
Example: Brand Color Usage Calculator
Plan 55% neutral, 30% primary, 10% secondary, and 5% accent usage.
FAQ
Questions about the brand color usage calculator
Practical details about using the tool and understanding its result.
Keep working
Related tools
Accessible Palette Builder
Build a tonal color scale and identify readable black or white text for every swatch.
Open toolColor Palette Generator
Build analogous, complementary, triadic, or monochromatic palettes from one HEX color.
Open toolVisual Consistency Checklist
Review color, type, imagery, spacing, logo, icon, and motion consistency across an asset set.
Open toolFrom one asset to the whole workflow
Keep this decision connected to the work, feedback, and final approval.
Draftroom keeps projects, creative files, feedback, revisions, and approvals connected in one workspace.